CREATIVE DIRECTOR & BRAND BUILDER
Creating culture-driven experiences, communities, and visual storytelling.
Retail leader turned creative strategist with a track record of scaling communities, producing high-impact events, and driving brand growth across physical and digital spaces.
Creative Direction. Community. Brand Experience.
I’m Hayley VanDeusen, a creative strategist and brand builder specializing in community-driven growth, experiential storytelling, and visual direction.
With a background in fashion marketing and retail leadership, I’ve partnered with brands like Dolls Kill, Sleep Terror Clothing, and SPANX to build engaged communities, scale digital platforms, and produce high-impact brand experiences. From growing live shopping audiences to 100K+ to producing large-scale events, my work focuses on creating moments that people don’t just see—but remember.
What sets me apart is my ability to connect creativity with performance. I build brands that feel human, immersive, and culturally relevant—balancing storytelling with strategies that drive real growth, loyalty, and revenue.
Whether it’s shaping brand identity, developing community ecosystems, or leading creative direction across platforms, I bring a hands-on, results-driven approach to every project.
If you're looking to build something with depth, energy, and impact, let’s make it happen!
Let’s create something that people actually care about.
I work with brands looking to build community, tell better stories, and create experiences that go beyond content.
